Winter in San Diego has its own rhythm — slower, lighter, and softer around the edges. This season, The SDN. Brand introduces a collection built around that feeling: the warmth of home, the ease of neighborhood life, and the comfort of coastal air that never gets too cold.

The SDN. Brand’s FW ’25 Delivery One collection captures that rhythm. It’s about comfort that still carries structure, clothes designed for the quiet confidence of San Diego living.

At the heart of the delivery are two designs that define who we are: the Souvenir Tee and the Kissing Sailor Tee. Together, they represent connection and belonging, the bridge between history and identity, between what San Diego was and what it continues to become.

The Souvenir Tee remains a signature — embroidered, refined, built as a keepsake. The Kissing Sailor Tee expands that dialogue, removing the “Native” mark to create something inclusive, still rooted in story, but open to everyone who calls this city home.

Around them, the collection balances texture and tone: heavyweight French Terry crews, matching shorts, and lightweight box shorts designed for ease and layering. Each piece carries the relaxed structure of coastal living, comfortable enough for home, refined enough for the street.

A palette of bone, heather grey, black, and soft navy, neutral, grounded, and timeless. Materials chosen for weight and feel: 460 GSM French Terry, combed cotton, and woven poplin.

Every garment was built to transition between spaces, morning coffee runs, creative workdays, and late-night drives along the coast. It’s the essence of San Diego winter: calm, familiar, quietly elevated.

This delivery isn’t about chasing trends, t’s about capturing the feeling of home. The balance between movement and rest, between design and intention.

Explore FW ’25 Delivery One — a study in comfort, craftsmanship, and connection.
Shop the Collection →